This world is at the stake of crises, every sector is affected due to the COVID-19 pandemic. This situation had a great effect on industrial sectors. Covid-19 has been a hurdle for many entrepreneurs, this abstract is totally based on a solution that will help entrepreneurs cross this hurdle: Digital marketing. Many companies are switching to digital marketing.
Every small and medium scale enterprise is affected due to the COVID-19 pandemic. Such chaos has been threatening the survival of many companies.
Effect of COVID-19 over various businesses
Small scale enterprises or enterprises which don’t have enough capital to survive such pandemic are affected the most, their survival in such situations is highly unpredictable. Small scale enterprises like hair salons, clothing stores, and yoga studios that relied on face-to-face interaction are affected the most.
Due to the shutdown of such small-scale enterprises, for the time being, their capital has been affecting. Due to which companies are focusing on cutting down the marketing costs instead of exploring new and effective options to outmatch the growing market.
All small-scale enterprises to multinationals companies can benefit from digital marketing. Customer’s needs are high more than ever, to meet these needs and survive this pandemic, companies have to switch to new methods of marketing, switching to digital marketing can lend a helping hand to many companies to survive through this situation of pandemic. Even though small enterprises are not well aware of digital promotions through social media, this might be a good time for them to switch to the digital era of marketing.
How to switch to digital marketing?
People mostly prefer to buy goods from the sellers they trust the most or those sellers from whom they buy goods frequently. But due to this pandemic, most of the companies are closed. Now people don’t know which seller to trust and invest their money in, so this might be a good time for those sellers to go digital, and provide online services. Using the brand website or social media platform, goods can be delivered, and the profit margin can stabilize without drowning.
Communicating with customers
The initial step is to acknowledge the customers regarding ongoing online services. Companies that never collected customer’s email id or contact details, might be a good time to build up an online assist through email id and contact details.
- Send a COVID-19 email. Companies that have affected due to COVID-19 can contact their customers through email and explain to them the change of operation and their approach to the customers.
- Using company newsletters. Companies having newsletters can publish an article regarding the change in operation and create awareness in the customers.
- Usage of the social media platform. Social media platforms like Facebook and Instagram can publish your products well and create more awareness than email and newsletters.
Boosting up company websites
It can be a good time to boost up company websites and company blogs and be more informative through them.
For example:
· Advertising on the home page of the company website regarding the ongoing services. Including service time and options for delivery.
· Upload more images of the products with special discounts to encourage sales.
· Taking advantage of suspended services by Amazon, Flipkart. Local dealers can provide the same products online through their e-commerce website, which will help them to increase their sales.
SEO marketing strategy
Due to people avoiding going to malls an SEO marketing strategy can be used to uplift the sales of products.
Better content designing: to draw the attention of the customers and to build trust, content developed should be more appropriate. And help the customers to acknowledge the safety measures took by the companies to ensure the safety of customers.
Advertisement through online platforms
Developing creative ideas or making content more relevant will help to draw the attention of customers. Can conduct online campaigns, to spread information more effectively.
Smart bidding
Some search engines enable you to insert ads, which are carried out through the process of bidding to win placement. The most popular options are Google ads and social media ads.
Impact of content on customers
Developing more informative content and making it creative will attract more customers. Posting such content in company blogs, websites, and videos will make customers notice your products.
Coupon marketing
A coupon marketing strategy is the most relevant way to draw the attention of customers. Providing them with interesting coupons and promising vouchers will create interest in them regarding the product.
Online meetings
Applications like Zoom, Skype, and whereby have provided a great platform to interact with clients and carry out meetings online.
The sales team can use this application to interact with customers through video conferences.
Webinars can be carried out to acknowledge customers regarding deals they provide and can influence them to buy their products.
Taking advantage of this pandemic situation, staff members can develop their marketing skills to create more influence over their customers.
Business strategy during crises
Companies should adopt more strategies to increase their sales while taking advantage of this COVID-19 pandemic. Rather than holding down their business, they can come up with more strategies to increase their sales and become a successful entrepreneur.
Even in such critical circumstances, entrepreneurship has not halted at any time. The true meaning of innovation lies in the strategy of utilizing each and every opportunity irrespective of the hurdles that come our way.
Even in this critical time of the pandemic, the entrepreneur sector has found its own way of utilizing the zone of digital marketing and bringing out new unique ways of marketing.
We have seen many upcoming digital platforms in the past few months that have marked their significance in their respective fields.
“NOTHING CAN COME IN THE WAY OF SUCCESS IF YOUR DESTINATION IS STRONG!”.
Written by: P.Sai Nikhil Reddy
and
Janani Thimmapuram
